Becoming isn’t always loud.

Sometimes it happens softly before the titles, before the milestones.

This campaign was about honouring that silent strength.

Not as someone’s mother, wife, or daughter –
but as a woman in her own right.

The saree doesn’t define her.
It moves with her. Accepts her. Becomes part of her stillness, her transition, her becoming.
With every pleat, a quiet celebration.
Of presence. Of softness. Of strength that doesn’t need to shout.

This is In the Fold – Becoming.

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